Is Your Website Design The Culprit In Lost Sales?
A business website takes time and money to set up, so it’s really frustrating when it just doesn’t seem to be bringing in the bacon. What most local business owners often overlook are the basic facets that convert traffic into cash. This article takes a look at the most critical sales conversion features your website needs to have.
Specific sales pages and squeeze pages
You’ve worked hard to drive traffic to your website yet you link them to a home page full of general information about your company. Your website should have specific sales pages and squeeze pages where your traffic lands. If you were promoting a free gift in exchange for email address in one of your articles on an article directory, your visitors should land on your squeeze page and nowhere else. If you had a product launch video on YouTube, then your URL link should land viewers directly onto your sales page. In this way you give your prospects no chances of getting distracted by other content.