Five Stones Publishing Group |

Website Design

Why do you need a web site from Five Stones Publishing Group? If you are a local business owner, let me tell you exactly what you need out of your web presence. You need people to come into your store or office, give you a call you for a free consultation/estimate, or fill out a form on your site so you can contact them, right? The truth is that most of these guys selling web sites are working on commission....

Google Places

Get Ahead of Your Competition As a business owner, you understand how important it is to make sure your business can be found whenever someone is searching. This usually means getting your ad in the local yellow pages, advertising on local television and radio, and putting ads in local publications like newspapers and magazines. However, most business owners feel the internet can’t be very beneficial to them,...

Custom Facebook Fan Pages

Did you know… that Facebook is the most popular website on the web? We can create a custom Facebook Fanpage for your business quickly and at an affordable price. Even companies such as Coca-Cola, Nike, Toyota, and Disney all have fanpages. They know the value of using this marketing medium to drive traffic and increase business through brand awareness, autoresponder campaigns, coupons, and contests. You...

SEO

What is Search Engine Optimization (SEO)? SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique...

Video Marketing

Promote your business on your website, Facebook Fanpage, YouTube, and other video sharing sites. We can create a video for your business complete with a professional voiceover. Studies show that 67% of internet users would rather watch information than read it. Another bonus is that your videos will generally get great search engine rankings, giving your business even more opportunities to get in front of...

Content Creation

In order to get your message is in front of the correct audience, it is critical that you present your company to them in the proper way. Inundating your target audience with advertisements and conventional marketing methods will have extremely limited results (if any). It is vitally important that you reach your target audience through methods that they will appreciate and value. We utilize a highly efficient,...

Is Your Website Design The Culprit In Lost Sales?

Posted by admin on Sep 15, 2010 in Uncategorized | 617 comments

A business website takes time and money to set up, so it’s really frustrating when it just doesn’t seem to be bringing in the bacon. What most local business owners often overlook are the basic facets that convert traffic into cash. This article takes a look at the most critical sales conversion features your website needs to have.

Specific sales pages and squeeze pages

You’ve worked hard to drive traffic to your website yet you link them to a home page full of general information about your company. Your website should have specific sales pages and squeeze pages where your traffic lands. If you were promoting a free gift in exchange for email address in one of your articles on an article directory, your visitors should land on your squeeze page and nowhere else. If you had a product launch video on YouTube, then your URL link should land viewers directly onto your sales page. In this way you give your prospects no chances of getting distracted by other content.

Are You Internet Shy? 5 Excuses Local Business Use to Avoid the Internet

Posted by admin on Sep 15, 2010 in Web 2.0 | 179 comments

I am not a techie

People often think they need to be a technical juggernaut to use the internet and nothing could be further from the truth. People everywhere are using the internet- kids under 10, teenagers, students, stay-at-home moms, retired persons, and even grannies. So much of the internet has been simplified and there are so many forums full of people who are ready to help you out for free. The thing to remember is that you can conquer your fear by empowering yourself with knowledge. You can start just by browsing other business websites and getting familiar with how the web works. Also sign up for the numerous free courses and free email newsletters available.

Advantages of Creating a Fan Base on Facebook for Your Local Business

Posted by admin on Sep 15, 2010 in Social Media | 170 comments

There are two ways to network on Facebook

Create a Group Page or
Create a Fan Page

Creating a fan page for your local business has several advantages compared to a group page:

You can have unlimited fans. Groups are limited to 5000 people only. If you think you might never reach 5000 people, think again. Even a small obscure business can have over 20,000 fans in under a year due to viral marketing. Word spreads so fast on the social networks especially when your business gets featured on a TV show or a celebrity endorses your product.